LG's 27GX704A-B gaming monitor is hitting a new low price of $379.99 at Amazon and LG's website, down $70 from previous discounts. The 27-inch display uses a glossy WOLED panel paired with a 240Hz refresh rate, features designed for competitive gaming and fast-paced content. The monitor originally launched at $799.99 but has gradually fallen in price over time.
The glossy OLED screen sets this monitor apart from typical matte gaming displays. OLED technology delivers perfect blacks and near-infinite contrast since pixels emit their own light and turn completely off individually. The glossy finish enhances color vibrancy and contrast further, though it trades some of the anti-glare properties gamers often prefer. LG's WOLED implementation uses a white subpixel alongside red, green, and blue to improve brightness and reduce the risk of burn-in that plagued earlier OLED monitors.
The 240Hz refresh rate positions this as a serious competitive gaming tool, capable of displaying up to 240 frames per second from compatible graphics cards. Response times on OLED displays are exceptionally fast, typically under 1 millisecond, giving players minimal input lag. The monitor includes a DisplayPort 2.1 connection to handle the bandwidth requirements of high refresh rates at 1440p resolution.
At this price point, the 27GX704A-B undercuts most competitor OLED gaming monitors significantly. Premium OLED displays from manufacturers like ASUS and MSI typically remain above $500 even during sales. LG's steady price reductions suggest the company is pushing inventory as newer models arrive or as competition increases in the OLED gaming monitor space.
The deal makes this monitor accessible to gamers previously priced out of OLED technology. Prospective