OpenAI has activated marketing cookies by default for free ChatGPT users in countries running ads. The tracking feature automatically collects data on free account holders but excludes paying subscribers.
Users can turn off tracking in their account settings if they choose. The move reflects OpenAI's push for new revenue streams beyond its subscription model. Free users now have their activity monitored for advertising purposes unless they manually disable the feature. Paid subscribers retain their privacy by default, creating a distinction between the two tiers of service.